Molino Pordenone 2030


Capture & Communicate

capture excess emissions by involving people

After measuring the CO2 emissions generated by producing soft wheat flour and certifying the results through EPD, we are committing to act on the one hand to reduce them, and on the other to support forestry projects that capture excess emissions.
In order to make our flour Climate Positive, the medium-term goal is to reduce and absorb all emissions generated by internal production by 2030, while the long-term goal is to reduce and absorb emissions from the entire supply chain, capturing more CO2 by 2050 than is emitted to produce our soft wheat flour each year.

Obiettivo Molino

What does capturing CO2 emissions mean for Molino Pordenone?

For us, capturing CO2 emissions means supporting forest managers who responsibly look after their forests.
Our support finances forest improvement measures that increase the CO2 storage of forests and, depending on the project, enhance water and subsoil management, rather than their capacity to improve habitats for biodiversity.

What is Molino Pordenone doing to mitigate climate change?

Starting in 2022, Molino Pordenone is supporting a series of projects each year, mostly in FSC®-certified forests aimed at protecting and improving their Ecosystem Services, i.e. those environmental values that forests give to people and the planet. FSC (Forest Stewardship Council®) is an international non-profit organisation that has been promoting responsible forest management for more than 25 years.
Molino Pordenone is taking on this commitment with WOWnature®, a platform that allows us to engage the community and the people connected to our company and is a way of raising awareness of urgent and topical issues such as environmental protection among our stakeholders. This also enables us to promote a scientific, concrete and in-depth approach in a virtuous process of cultural and social education and transformation.

FSC WOWnature

Molino Pordenone has chosen to adopt the MARC approach (Measure, Avoid, Risks, Capture & Communicate) to measure and reduce its impacts: to neutralise the emissions we cannot currently eliminate, we have decided to support the best forest managers to help them pursue activities with measurable and verifiable positive impacts.


Capture projects
supported by Molino Pordenone

The projects in the CAPTURE phase are carefully selected on the basis of their positive impact on local communities, ecosystems and the territory, also giving importance to their innovative and virtuous character.
Most of forests we support are FSC® certified, the responsible Forest Stewardship certification that ensures that a forest or forest plantation is managed according to strict environmental, social and economic standards.

Since 2022 Molino Pordenone has been capturing increasing shares of residual emissions derived from milling each year through selected forestry projects.

2022 grazie ai progetti
2023 | Val di Fiemme - Storm Vaia
WOWnature proteggi la Val di Fiemme Into the WOW20

Storm Vaia, which hit northeastern Italy in 2018, was an unprecedented extreme event: in a few hours, winds of up to 200 kilometers per hour felled forests the size of 60,000 soccer fields. Emotionally and culturally important forests: beloved by many because they are summer and winter vacation spots, with locations such as Pampeago, Alpe Cermis, and Cavalese being the forests where Stradivari sourced the resonance wood for his violins.

Storm Vaia, which hit northeastern Italy in 2018


Storm Vaia is such an extreme climatic event that it is recognized as a watershed in the national forestry sector, creating a "before Vaia" and an "after Vaia." Falling with unprecedented force on Italy's northeast, it caused human losses and inflicted wounds whose scars are still visible today and will be for many decades to come in mountainous territories that are part of the culture of our land. For this reason, Molino Pordenone has chosen once again, after the intervention on the Enego plateau, to make its contribution in Val di Fiemme, another area hit by the same storm.

The project involves reforestation, landscape restoration, improved forest management, and indirect support to damaged local communities and is managed by the Magnifica Comunità di Fiemme, a very old entity that works in the interest of the valley's inhabitants. The project is a landmark in forestry as it involves the first area in the Alps to be certified according to FSC international standards, which ensure its proper management in respect of the environment and the community.

In the aftermath of Storm Vaia, the first action taken by local managers was the clearing and sale of crashed timber, often an economic pillar for local communities. Then, thanks to WOWnature, reforestation and restoration initiatives were activated in the cleared areas, functional to increase biodiversity and thus forest resilience through the use of more native species suited to the local context.

Not only that: fundamental measures are being put in place to contain the bark beetle, an insect endemic to the area that, as a result of the storm and the large amounts of groundwood, has become epidemic, leading affected trees to death by desiccation within weeks. Management of this issue is undoubtedly critical: approaches are defined by context and may involve either clearing dead trees or maintaining them to encourage the development of insects antagonistic to the bark beetle and to protect trees that are still alive. Currently, monitoring of the epidemic, management of infestation outbreaks, and restoration of damaged ecosystems are the activities being carried out to support the forest to come. 

Unfortunately, we are aware that the future will bring us more and more extreme weather events, which is why we consider it essential to work to ensure that the forest heritage is protected and secured for future generations as well.

Storm Vaia, which hit northeastern Italy in 2018


Storm Vaia was an extreme weather event that affected large areas of Veneto, Friuli Venezia Giulia, Trentino Alto Adige, and Lombardy in the last days of October 2018. Extremely heavy and persistent rainfall, combined with winds that blew for hours at speeds in excess of 100 km per hour, with peaks of up to 200 km per hour, caused, flooding, intense thunderstorms, landslides, and disruptions that in turn resulted in loss of life and very heavy damage to infrastructure and especially to forestry. More than 8 million cubic meters of trees were crashed, covering an area of more than 40,000 hectares, larger than that of Lake Garda. The trees felled by the storm, which in panoramic photos appear as many sticks scattered on the ground, have become the symbol of this event. The storm caused enormous damage not only from an economic point of view, but also from a landscape and emotional point of view, because it affected forests that are part of a cultural heritage of inestimable value and incredible beauty, strongly interconnected with the territory and the people who have always cared for it.

Unfortunately, the immediate damage caused by the wind and rain was not the only one. As predicted by experts, because it was found following similar storms in other European countries, an epidemic caused by the typographical bark beetle, a small insect of the order of beetles typical of forests with spruce trees that carries out its reproductive cycle under the bark of spruce trees, where the adult insect first and the larvae then dig characteristic holes and then leave the tree, leaving characteristic marks, spread in the following years. This activity of the insect leads the tree to death by desiccation within a few weeks. Under normal conditions, the bark beetle plays an important ecological role, striking a balance with the environment. Its task is to attack adult plants that are weak or have reached the end of their life cycle, thereby freeing up space and resources for new plants to emerge in their place, thus promoting the process of forest regeneration.

However, following Storm Vaia, the bark beetle found an abundant banquet represented by the millions of felled or damaged spruce trees on which to proliferate. The balance with the environment was thus broken, and the insect multiplied exponentially, causing damage in some areas even more than 200 percent greater than that caused by Storm Vaia. Put another way, for every tree crashed by Storm Vaia two trees were attacked by the bark beetle. In fact, the vast brown areas that can be seen on the slopes of our mountains consist for the most part not of trees that are losing their needles in anticipation of autumn, but specimens of spruce trees that have dried up and died standing due to the bark beetle.

wow-nature Storm Vaia, which hit northeastern Italy in 2018